ABOUT AMI


The news is stark, yet increasingly familiar: all of Scotland's snow patches melted away for the fifth year in a row in 2025, something that used to happen very rarely. It’s another grim statistic in a constant deluge of reports about climate disasters—raging wildfires, unprecedented floods and landslides, and scorching heatwaves. While these stories are crucial for understanding the urgency of the climate crisis, they can also leave us feeling overwhelmed, paralysed by the sheer scale of the problem. This “doom and gloom” narrative, while rooted in truth, risks fostering a sense of hopelessness rather than motivating action.
It’s time to shift our focus. While acknowledging the severity of the situation, we also desperately need to hear about what positive and effective actions we can take. The fight against climate change is not just about avoiding catastrophe; it’s about building a better, more sustainable future.
Here are key areas where we can make a tangible difference.
1. Lifestyle Choices: Influencing the Market
Every purchase we make, every meal we eat, and every mode of transport we choose sends a signal to the market. By consciously opting for more sustainable products and services, we can drive demand for eco-friendly alternatives.
These individual choices, when adopted by many, can create a powerful collective force that pressures industries to adapt and innovate.

2. Political Action: Shaping Policy
While individual actions are vital, systemic change is often driven by policy. Engaging in political action is a powerful way to accelerate climate solutions.

3. Leveraging Our Own Influence: Spreading the Word
Each of us possesses a unique sphere of influence, whether it’s among friends, family, colleagues, or within community groups. Use your voice to foster constructive dialogue about climate change.

4. Strategic Donations: Empowering Effective Solutions
For those with the means, financial contributions to highly effective climate charities can have a significant impact. These organizations are often at the forefront of developing and implementing innovative solutions.
Consider supporting organizations like the Clean Air Task Force (CATF), which focuses on advanced energy technologies and policies to decarbonize the global energy system. Their work includes advocating for carbon capture and storage, advanced nuclear power, and super-efficient energy systems - technologies crucial for addressing hard-to-decarbonize sectors.
Every single pound you donate to the Clean Air Task Force saves the emission of over one ton of carbon dioxide. A donation of £100 saves the emission of over 100 tons of carbon dioxide which is the same effect as planting 1200 trees, avoiding 15 long haul flights, 10 people going car free and the annual emissions of 3 people living in the UK!
The constant barrage of negative climate news can be disheartening. However, by understanding the diverse and impactful ways we can contribute, from our daily choices to political engagement and strategic giving, we can transform despair into empowered action. The future of our planet depends on all of us finding our role in this critical fight.
